Entity optimisation
Make your brand, services and expertise clear and consistent across the information people find.
Be the brand AI search recommends.
We improve the pages, technical foundations and brand information that help customers find and understand your business across Google and AI search.
- 01Entity optimisationMake your brand, services and expertise clear and consistent across the information people find.
- 02AI citation trackingReview where your brand appears in selected AI answers and which sources are cited.
- 03Traditional SEOImprove crawlability, internal links and useful content as the foundations of search visibility.
- 04Structured contentOrganise important pages around real buyer questions and evidence that supports the answers.
Rankings still matter. AI answers add another route.
People can discover a business through search results, linked sources or an AI-generated answer. Clear, useful information helps them understand your offer before they decide whether to visit.
Search questionWhich AI search agency should we shortlist?
Search results · ExampleRanked pages and links
- 01AI search agency comparisonSponsored result
- 02AI visibility servicesOrganic result
- 03Guide to AI search optimizationIndustry article
AI answerIllustrative example
Compare relevant experience,clear services and evidence of past workbefore choosing an agency.Example answer
- 01Relevant expertiseClear, attributable proof
- 02Supporting sourcesIndependent validation
- 03Checkable evidenceEvidence others can inspect
Your real business and the version AI understands should match.
We use Brand Twin to describe how your business is represented online: its name, services, expertise and supporting evidence. The aim is to make that information match the business your customers know.
- ServicesA clear offer clients can understandService clarityConsistent descriptions of what you provide
- ExpertiseSpecialist knowledge built through experienceTopic relevanceExpertise connected to appropriate buyer questions
- ResultsEvidence from real work and outcomesSupporting evidenceFactual, attributable proof where available
- DifferenceA clear reason clients choose youConsistent contextThe same key facts across priority pages and credible sources
Your Brand TwinOne business. One clear version.
Your services, expertise and evidence should tell the same story wherever people find you.
What we do and what you get
Every action leaves something your team can use.
Each part of the work produces something practical: a clearer brand record, a visibility baseline, a prioritised task list or a page plan your team can use.
What we do Entity map Entity clarity map
A record of the brand facts, relationships and inconsistencies to resolve across important pages and relevant sources.
What we do AI citation tracking
Review where your brand appears in selected AI answers and which sources are cited.
Visibility baseline AI visibility baseline
Dated observations showing where the brand appears, how it is described and which sources are cited, with the question set and limitations recorded.
What we do Traditional SEO
Improve crawlability, internal links and useful content as the foundations of search visibility.
Priority backlog Search foundation backlog
A practical list of affected pages, technical and content issues, dependencies and recommended owners.
What we do Structured content
Organise important pages around real buyer questions and evidence that supports the answers.
Content plan Answer opportunity plan
Existing-page improvements, content gaps, briefs and internal-link opportunities mapped to the questions that matter.
Your website is not the only place buyers check.
Your own pages explain the business. Relevant independent sources can give buyers more context and evidence. We review both without treating mentions or links as a guarantee of AI visibility.
An illustrative planning model, not a platform ranking formula, showing the information and source areas reviewed during the engagement.
EntityYour brandClear, factual and attributable
- Owned expertise
- Structured information
- Independent sources
- Search results
- AI answers
A mention is not enough. Buyers need a reason to choose you.
AI visibility should help buyers understand three things quickly: you fit their need, your claims are credible, and your difference is clear.
When your brand appearsClear context gives buyers something to assess.
- Right fit
Does this solve my problem?
Your services are clearly connected to the buyer's need.
- Credible proof
Can I check the claims?
Your expertise is supported by evidence the buyer can review.
- Clear difference
Why should I choose this option?
Your relevant strengths are easy to understand and compare.
Buyer conclusionThis could be worth exploring.
A website visit can begin with a clearer idea of what you offer.
The cost of being missing
Missing from the answer can mean missing the shortlist.
If a buyer uses an AI answer to compare providers, an absent brand may not enter that particular shortlist. We check relevant questions to see where you appear and where the information needs closer review.
01Buyer asks Which provider fits this need?
The buyer starts with a problem and looks for possible providers.
02Example AI shortlist Three example providers appear.
- Provider A
- Provider B
- Provider C
Your brandNot shown in this example03What happens next The buyer may explore the brands shown.
An absent brand may miss this route to consideration, though the buyer can still discover it elsewhere.
- Possible shortlist gap
- Visit opportunity
- Enquiry opportunity
Find the gap
See where your brand is missing See where your brand appears in selected buyer questions and which information gaps deserve attention.
How the engagement works
Diagnose, improve, then validate.
Delivery principle
Each priority connects a buyer question or search issue to the relevant page, evidence and next action.
- Baseline
Understand where you stand
Agree the buyer questions, selected platforms, comparison conditions and search data, then record the starting position.
Visibility baseline - Improve
Work on the gaps you can change
Prioritise technical issues, unclear brand information and page improvements, with owners for the work.
Prioritised delivery - Review
Check what changed
Repeat the question set, record dated answers and compare the findings with search data and completed work.
Next priorities
Good fit
Great expertise deserves better AI visibility.
This service is a strong starting point when:
- Your buyers use search and AI answers to compare providers
- Your business has credible expertise but appears inconsistently
- Important pages or external descriptions give an unclear picture of what you offer
- Your team can validate the facts and act on the priority improvements
