The commercial setting
Knowles Cranes serves buyers whose needs are defined by equipment type, location, availability, and project requirements.
SEO · AU · Crane Hire
Case file 02
+1,900% organic growth for a specialist crane hire company.
Turned a low-visibility site into a lead generator across every service area, from near-zero organic presence to 240 ranked keywords.
01 / Context
What had to change.
Knowles Cranes is a specialist crane hire business operating across multiple service areas. They needed to be found when potential clients searched for specific crane types and locations. We built a structured SEO system that covered their full service footprint.
The problem to solve
The existing site did not clearly map the full service footprint to the distinct searches potential clients used.
02 / Delivery
What we did and why.
The work followed a clear sequence, with each decision tied to the constraint documented above.
- 01
Service area page architecture
Dedicated pages for each crane type and service location, structured for local SEO.
- 02
Technical foundation
Schema markup for local business, service pages, and equipment types.
- 03
On-page optimization
Every service page optimized for the specific search intent of each hire type.
- 04
Link acquisition
Industry-relevant links from construction, equipment, and local business directories.
03 / Outcome
What changed.
The site moved from limited search coverage to a broader lead-generation footprint across crane types and service areas.
Evidence basisPermissioned result summary
Measurement periodNot publicly stated
Attribution boundaryPublished project scope only
Evidence note: published figures are limited to the permissioned records available for this engagement. No confidential account or partner data is disclosed.
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