The commercial setting
THACS serves customers across multiple locations and a wide range of heating and cooling needs.
SEO · AU · Heating & Cooling
Case file 04
4.3× keyword visibility with +41% organic traffic growth.
Full SEO for a heating and cooling company. Multiplied keyword visibility 4.3× while growing organic traffic meaningfully across all service areas.
01 / Context
What had to change.
THACS operates across multiple locations providing HVAC services. They needed stronger keyword coverage across all service types and locations, with content that matched the specific intent of each search type, from emergency repair to new installation.
The problem to solve
The site needed stronger coverage without creating disconnected pages that repeated the same information or confused local intent.
02 / Delivery
What we did and why.
The work followed a clear sequence, with each decision tied to the constraint documented above.
- 01
Full keyword audit
Mapping all HVAC service types, locations, and intent variants.
- 02
Page architecture expansion
New service and location pages built to capture the full keyword footprint.
- 03
Technical improvements
Speed, mobile performance, and structured data improvements.
- 04
Link building
Industry-relevant acquisition to build page-level authority.
03 / Outcome
What changed.
The expanded service and location structure improved organic traffic while making a wider set of relevant searches visible.
Evidence basisPermissioned result summary
Measurement periodNot publicly stated
Attribution boundaryPublished project scope only
Evidence note: published figures are limited to the permissioned records available for this engagement. No confidential account or partner data is disclosed.
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