The commercial setting
VIP Plumbing needed a new website and an organic acquisition foundation that could support multiple services and local areas.
Build + Grow · AU · Plumbing
Case file 03
+500% organic growth, starting from a brand new site.
Full SEO and a complete WordPress build turned a brand new site into a dominant local presence across multiple service areas.
01 / Context
What had to change.
VIP Plumbing came to us needing a new website and a way to grow it. We built a conversion-optimized WordPress site with SEO architecture baked into the structure, then grew it into a dominant local presence through sustained SEO work.
The problem to solve
The team had to coordinate the Build and Grow work so the information architecture, content, and local signals supported the same customer journey.
02 / Delivery
What we did and why.
The work followed a clear sequence, with each decision tied to the constraint documented above.
- 01
WordPress build with SEO architecture
New site built with correct heading hierarchy, page structure, and technical SEO from day one.
- 02
Local SEO foundation
Google Business Profile optimization, local citations, and location-specific pages.
- 03
On-page and content optimization
Every service and location page optimized for relevant search intent.
- 04
Ongoing monthly SEO
Sustained link building and content updates that compounded month after month.
03 / Outcome
What changed.
The new website and ongoing local SEO created one connected acquisition foundation across services and locations.
Evidence basisPermissioned result summary
Measurement periodNot publicly stated
Attribution boundaryPublished project scope only
Evidence note: published figures are limited to the permissioned records available for this engagement. No confidential account or partner data is disclosed.
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